IFWC was proud to be part of a coalition including WWF, Greenview, and major hotel brands that launches the Hotel Waste Measurement Methodology. As the saying goes, you can’t manage what you don’t measure. The hospitality industry needed a common metric to measure and track their waste and compare it across properties, brands, and the industry. This Methodology delivers that and allows a consistent way for major brands and individual properties to set meaningful goals to reduce waste, keep it out of landfills, and track progress over time.