Today, expiry dates are estimates of the worst-case temperature scenario for food. This keeps us safe, but most of us store food in much better conditions than the worst-case scenario – so by following expiry dates we can end up wasting perfectly good food.

By using Mimica Touch which responds to all the temperature changes, in most cases you will be able to use food for longer and reduce waste. Mimica Touch works both ways too, so if food gets too warm for too long, the smart label warns you not to eat or drink it anymore.