It is estimated that the misuse of expiry dates is responsible for 10% or 8,8 MT of food waste every year in Europe. This is mainly caused by the safety margin used throughout the chain, including the final consumer.

Innoscentia’s reactive ink label allows a move from static to dynamic expiring date labelling, giving a real-time indication of product freshness. It has the potential to increase product shelf life by up to 30% whilst reducing retailer and consumer food waste by as much as half.